Due to advances in technology and internationalization of e-commerce physical borders are becoming less important. Online shopping across borders – or cross-border e-commerce – offers online vendors as well as online customers new possibilities, for instance an enlarged range of items and goods on a global scale.
The European commission aims to provide a comprehensive internal digital market which allows the free flow of goods, persons, services and capital between its members. In 2014, according to a study conducted by the European Commission, approximately 15 percent of consumers had at one time purchased goods online from abroad. The European commission attributes the low amount to existing legal barriers between the individual member states.
A study project at RWTH Aachen aims to find out the significance of cross-border e-commerce among students and scientific staff. Which factors influence the cross-border online behaviour? Are the customers aware of the consequences of increasing cross-border e-commerce?
These questions are being researched by students of the seminar “Traffic, ICT and Logistics” in the master study programme economic geography at RWTH Aachen. From February 29th to March 4th 2016 a survey was conducted on the university campus, led by Prof. Dr. C. Neiberger and Vera Schleiden of the geographic institute of RWTH Aachen.
European commission (2015): Warum wir einen digitalen Binnenmarkt brauchen. Last accessed on January 21st 2016, <http://ec.europa.eu/digital-agenda/en/digital-single-market>.