Personal Economic Traffic 2.0

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Personal Economic Traffic 2.0

A current research project analyses the personal economic traffic of companies from the service sector. The project mainly focuses on the determination of the structures of personal economic traffic which are induced by mobile media (i.e. smartphone, notebook, navigation system etc.).

The main objective is to develop action approaches and tools for the operational mobility management of companies in urban agglomerations which support sustainability regarding urban mobility policy and planning.

An important basis of this project represents the gain in knowledge regarding the use of mobile media-based mobility management, the reduction of mobility-induced costs and the increase of operational efficiency.